Media and entertainment industry latest update: june, 2018 indian media and entertainment (m&e) industry grew at a cagr of 1855 per cent from 2011-2017 and is expected to grow at a cagr of 139 per cent to touch us$ 3755 billion by 2021 from us$ 2275 billion in 2017. Young india defining viewership trends: dasgupta 08 oct, 2007 - 07:26 pm ist | by indiantelevisioncom team | 561 reads cannes: india was everywhere at the palais in cannes as mipcom 2007 kicked off this morning and even the weather gods seemed to have got into the actthe climate was pleasant as the market welcomed thousands of delegates attending the worlds biggest television market. Within 24 hours of the grand kick off, the league dominated twitter trends in india with a perfect score of 10 out 10 topics on web and 15 out of 17 topics on mobile as the country reveled in the birth of a footballing nation on facebook the league trended at number 1 in india with #indiansuperleague. Exploring the emerging viewership trends in india on youtube chuchu tv youtube channel remains the leader in the education with over 14 billion views alone on its nursery rhyme video. According to a new study by barc india titled ‘ipl- over the years’, the share of hd viewership has increased to 3% in 2018 from 1% in the previous two editions.
Our insights delve into consumer trends, behaviors and activities, giving brands, publishers, marketers and agencies the inside track on how to engage with people across screens, stores and platforms. Vidooly, a leading video analytics marketing company analysed the indian user viewership behaviour on youtube across 9 most popular categories in the last 6 months namely style, vlogs.
Of note is that tv viewing trends were weaker in q2 2017 than in q1 2017 for all of these age groups also, let’s stand back for a moment and re-iterate 4 of the above findings: the state of traditional tv: updated with q1 2018 data 3 interesting stats on youths’ emerging video viewing methods top 15 b2c marketing charts of h1 2018 the. Forecasts on current trends surveys by channel category tv viewership share in india -by channel category 2017 activities performed while watching tv in the us 2013-2014, by age. As per barc india's broadcast india (bi) 2018 survey released in july 2018, based on a sample of 3 lakh homes in the country, tv homes in the country have seen a 75% jump, outpacing the growth of homes in india which grew at 45% india currently boasts of 298 million homes, of which 197 million have a tv set, having an opportunity of almost 100mn more tv homes in the country. Viewership uptake in urban india is 10 per cent, while that in rural india is 13 per cent the average time spent (ats) by tv viewing individuals too has seen a 3 per cent growth and currently.
Barc india that recently launched out of home (ooh) viewership measurement has come out with some interesting television viewing trends in the april-may period, of the total tv viewership coming from out of home, sports accounted for 70% of viewership. 2 india’s free tv - a game changing opportunity dd free dish, the state-run dth provider, is the emerging trends in the fta space and opportunities that free tv provides to marketers since abs claims not to be servicing viewers in india, it has not applied for a dth license to the mib in india.
Number of television channels permitted by the ministry of information and broadcasting of india (2001 to 2017) allocation, expenditure and revenue earned by directorate of publications division (dpd) in india (2013-2014 to 2015-2016. Barc india app get tv viewership data on the go with the barc india mobile app.
The viewership numbers for the 2018 fifa world cup are in, and we now have evidence of cricket-crazy india’s appreciation for the biggest footballing spectacle on earth. The number of newspaper readers in india has increased by 38 per cent between cy 2014 and cy 2017 to reach 407 million india is one of the highest spending and fastest growing advertising market globally. Barc india, the country’s tv viewership monitoring agency, has increased its estimates for audience size and television penetration, saying the medium now is watched by 780 million citizens in the south asian nation.
Tv consumption from the living room to the bedroom increased broadband will result in increased piracy consumption will move from one location to many, as viewers’ desire to be entertained across locations will become possible with the aid of technology like wifi they will consume content across various formats and devices 1. Cricket remains the major contributor to sports viewership on indian television, but football got a boost with the just-concluded 2018 fifa world cup in russia where india was not even. The fifa u-17 world cup india 2017, which was the first fifa event to be held in india, had a very positive impact on increasing viewership for football in india.
Cannes: india was everywhere at the palais in cannes as mipcom 2007 kicked off this morning and even the weather gods seemed to have got into the actthe climate was pleasant as the market welcomed thousands of delegates attending the worlds biggest television market. About 75 million people witnessed the birth of a footballing nation in day one and 170 million in week one this is 12 times fifa world cup 2014 opening day and double of opening week reach for fifa world cup 2014 in india the weekly reach is over 20-30x of the other football leagues viewership in india. The study also highlighted that matches featuring csk and mi remain the big draws on tv both these teams not only drive up viewership in their home cities/states but also at all india level.