Consumers are becoming more and more aware of a company’s corporate social responsibility (csr) reputation not only are the products important to them, but they also care that the company making the products does it ethically, as well as environmentally and socially responsibly in fact, many of today’s consumers are even willing to pay a. The challenge of earning a good reputation for corporate social responsibility has become even more difficult, with lego group and microsoft in first and second place this year, surpassing google, which had been at the top of the ranking for the three prior years.
The lego group is committed to doing business with integrity – the lego way – and in adherence to anti-bribery and anti-corruption laws as a company, and as individuals, we must never compromise our compliance to high ethical standards. Lego tops corporate social responsibility consumers are becoming more and more aware of a company’s corporate social responsibility (csr) reputation not only are the products important to them, but they also care that the company making the products does it ethically, as well as environmentally and socially responsibly.
Corporate social responsibility (csr) and sustainability data for lego, leisure equipment manufacturing and denmark environment 72 employees 83 community 72 governance 59. Lego tops this year's roster of top csr companies with 744 reptrak points, having jumped from its fifth place showing last year in ri's analysis, lego beat all other companies in the perception that it behaves ethically, conducts business fairly, operates transparently, protects the environment and supports worthy causes. With lego's valuation of $15 billion and ranking as a top 100 brand, its international popularity underscores the power of paying attention to your target customer the company’s csr strategy also represents a global best practice for corporates interested in aligning sustainability with core values. Posted: december 7, 2015 10:50 am categories: corporate social responsibility, social responsibility lego , the world's leading manufacturer of tiny toy blocks has made a giant leap in its efforts to go green, beyond merely the color of its blocks.
The lego group’s responsibility priorities rest on a strong foundation of our company values and our mission: inspire and develop the builders of tomorrow. Lego talks up social responsibility as profit rise gives brand its ‘best ever year’ lego had “its best year ever” in 2015 with global sales growing by 19%, as the toy company’s push to reach 100 million children worldwide and up its sustainability efforts paid off.
Lego group csr introduction: businesses and academic researchers have shown increasing levels of interest in corporate social responsibility (csr) during recent years “the concept of corporate social responsibility is gaining a greater importance in the ever-changing business world. Lego had “its best year ever” in 2015 with global sales growing by 19%, as the toy company’s push to reach 100 million children worldwide and up its sustainability efforts paid off.
Lego has embraced corporate social responsibility from top to bottom, says ri chief research officer stephen hahn-griffiths its build the change and sustainable materials center initiatives - and its partnership with the world wildlife fund - are part of the danish toy company's push for sustainability. Google has the best corporate social responsibility reputation, beating out microsoft who held the top spot in 2012 and 2013, according to reputation institute’s annual csr reptrak microsoft, walt disney and bmw are the no 2, 3 and 4 companies, respectively, with the best csr reputations globally.